Is your speaking business worth it?

I will be doing a SMALL event for speakers in Scottsdale (Phoenix area) AZ, on May 14. The program is designed to give each of the 12 attendees a chance to be in the "hot seat" and get valuable and actionable ideas about how to make more money speaking. As many of you know, some of my hot seat folks have booked hundreds of thousands of dollars in business after following the simple steps I've outlined - perhaps you could be the next!

This is going to be a super event, with some great speakers already signed up to attend and a guarantee of individual attention and ideas to grow YOUR speaking business!

If you are interested, you can check out the Facebook Event Page.

To sign up for my program, you can send me an email or register online at isleofprofit.com

Selling AFTER you speak

One of the keys to making money when you speak is to have something else that people can buy when they like your speech. It can be cheap - like a book or CD - or it can be expensive - like consulting or another speech. Not only does this keep your audience engaged with you long after you have spoken, but it gives you a shot at a much greater revenue stream by enabling you to build a list of happy audience members who really value your message.
One key to doing this well is NOT to sell from the platform. You can mention your product in a story (this is the best way) or give ONE product to the meeting organizer to raffle off (great for list building - have people put their business cards in a hat for the raffle). Just don't wast the audience's time talking about your product in a way that doesn't add to the value of your speech. You will find that the resentment this causes far outweighs any value you get from sales - and the classy soft-sell approach sells so much more.
What do YOU sell after you speak?