One of the keys to making money when you speak is to have something else that people can buy when they like your speech. It can be cheap - like a book or CD - or it can be expensive - like consulting or another speech. Not only does this keep your audience engaged with you long after you have spoken, but it gives you a shot at a much greater revenue stream by enabling you to build a list of happy audience members who really value your message.
One key to doing this well is NOT to sell from the platform. You can mention your product in a story (this is the best way) or give ONE product to the meeting organizer to raffle off (great for list building - have people put their business cards in a hat for the raffle). Just don't wast the audience's time talking about your product in a way that doesn't add to the value of your speech. You will find that the resentment this causes far outweighs any value you get from sales - and the classy soft-sell approach sells so much more.
What do YOU sell after you speak?
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