This sounds like a silly idea - all of us would rather be called than call, when it comes to selling our speaking services. BUT - how many of us are willing to actually do what it takes to be called? One of the secrets of many of the most successful speakers out there is that they do a LOT of work generating the market awareness that leads prospective clients to call them. In many, many cases, this means writing - and writing material that other people will read and value. Some speakers, like Jeffrey Gitomer, even go so far as to say they are primarily writers - and I would agree.
As a general rule, you can put time and money into marketing or selling - and writing is a very efficient means of marketing. What work do YOU do to get prospective clients calling you?
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